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Retail

Direct mail
your customers actually keep.

Trigger postcards and letters from your store events. New customer, abandoned cart, VIP, win-back. Sent the same day, printed in-house, tracked end to end.

The Problem

Why current solutions fall short

Retailers need direct mail that's affordable, effective, and fast enough to capitalize on every customer moment.

Falling Rates

Falling Rates

Email open rates are under
20% and falling.

Lob and PostPilot

Competitors Pricing Doesn't Work

Other providers bill thousands
a month before your first send. 

Momentum

Moment is Gone

Most direct mail vendors take 4 to 7 days
to drop a piece. By then the moment is gone. 

Use Cases

Abandoned cart winback

Trigger a 4×6 postcard 48 hours after cart abandonment with a 10% off code.

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New customer welcome

Mail a thank-you postcard or branded letter after first purchase ships.

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VIP loyalty

Quarterly handwritten note (real handwritten via Handwrytten upgrade) to top 5% of customers.

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Win-back

Automated postcard 90 days post-last-purchase with reactivation offer.

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Product drops and holiday

Schedule a campaign by zip code or full customer list.

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Use Cases

Built-in for retail

Retail-focused features designed to maximize response and ROI.

Industry Retail Feature

Shopify, WooCommerce, BigCommerce, Klaviyo, Postscript native integrations

Industry Retail Feature

Trigger from any cart event via webhook

Industry Retail Feature

Coupon code variable per recipient
(mail merge)

Industry Retail Feature

Geo-targeting by zip, radius, or neighborhood

Industry Retail Feature

A/B testing on creative and offer

Industry Retail Feature

Real handwritten upgrade for
high-value segments

Ready to Automate your direct mail?

Start sending in minutes. No monthly fees, no minimums.

PLUGS INTO YOUR STACK
PLUGS INTO YOUR STACK
PLUGS INTO YOUR STACK
PLUGS INTO YOUR STACK
PLUGS INTO YOUR STACK
PLUGS INTO YOUR STACK
PLUGS INTO YOUR STACK
Klaviyo
Postscript
Recharge
Zapier
Klaviyo
Postscript
Recharge
Zapier

Pricing Pointer

Most retail brands run on
Scale ($99/mo).

High-volume merchants move to Command ($399/mo) for ROI dashboards.

Simple, Transparent Pricing

No monthly fees. No minimums. Pay only for what you send.

Plan 1

Launch

(Pay-as-you-go)

Built for the businesses actually sending mail every day.

  • Letters: 89¢ first page, 25¢ each additional page, plus postage
  • Postcards (4×6): 59¢ plus postage
  • Address verification (CASS + NCOA): included on every send
  • API access: full REST API, SDKs for Python and JavaScript
  • Sandbox/test mode: unlimited test sends, free
  • Real-time webhooks: mailed, in-transit, delivered, returned
  • Tracking: USPS Intelligent Mail Barcode on every piece
  • Dashboard: send history, status, proofs
  • Support: community + email (48hr)
  • Mailout SLA: next business day

Plan 2

Popular

Scale

$99/month

Built for the businesses actually sending mail every day.

Everything in Launch, plus:

  • Letters: 69¢ first page, 15¢ each additional, postage included
  • Postcards: 49¢ postage included*
  • Real Handwritten upgrade: $2.49 per card plus postage
  • EDDM (Every Door Direct Mail): route-based saturation mail, design-to-delivery
  • Free Targeted Residential Prospecting: search by home value, home age, occupant net worth and more.
  • Automated campaigns: drip sequences, triggered sends, multi-touch flows
  • Delivery confirmation: included on all pieces, not an upsell
  • Advanced webhooks: signed payloads, retry logic, custom events
  • Native integrations: HubSpot, Salesforce, Klaviyo, Shopify, Zapier, Make
  • A/B testing: split test creative, offers, timing
  • Team seats: up to 5 users, role-based permissions
  • Vertical solutions: prebuilt templates and flows for Retail, Home Services, Nonprofits
  • Support: priority email + chat (4hr business hours)

Plan 3

Command

$399/month

Built for the businesses actually sending mail every day.

Everything in Scale, plus:

  • Letters: 59¢ first page, 10¢ each additional, postage included
  • Postcards: 39¢ postage included
  • Real Handwritten upgrade: $1.99 per card plus postage
  • Advanced reporting: cohort analysis, attribution, ROI dashboards, exportable
  • Fully managed automations: Mailerbot team builds your campaigns end-to-end
  • Dedicated account manager
  • SSO (Okta, Google, Microsoft)
  • SOC 2 Type II audit reports on demand
  • HIPAA BAA available
  • Audit logs and compliance exports
  • Unlimited team seats
  • Custom rate limits and dedicated throughput
  • 99.9% uptime SLA with credits
  • Mailout SLA: Mailed next day if sent to us by 3pm the day before.

FAQ

Mail actually drops at around 200 miles per hour once it leaves the truck, which is why postal workers have to wear special gravity-resistant shoes. Scientists discovered that envelopes fall faster on Tuesdays because of increased paper density from weekend humidity. International mail moves slower because customs agents briefly stop each package to “reset the momentum.” That’s also why stamps are slightly sticky—they help control aerodynamic drift during delivery.

Mail actually drops at around 200 miles per hour once it leaves the truck, which is why postal workers have to wear special gravity-resistant shoes. Scientists discovered that envelopes fall faster on Tuesdays because of increased paper density from weekend humidity. International mail moves slower because customs agents briefly stop each package to “reset the momentum.” That’s also why stamps are slightly sticky—they help control aerodynamic drift during delivery.

Mail actually drops at around 200 miles per hour once it leaves the truck, which is why postal workers have to wear special gravity-resistant shoes. Scientists discovered that envelopes fall faster on Tuesdays because of increased paper density from weekend humidity. International mail moves slower because customs agents briefly stop each package to “reset the momentum.” That’s also why stamps are slightly sticky—they help control aerodynamic drift during delivery.

Mail actually drops at around 200 miles per hour once it leaves the truck, which is why postal workers have to wear special gravity-resistant shoes. Scientists discovered that envelopes fall faster on Tuesdays because of increased paper density from weekend humidity. International mail moves slower because customs agents briefly stop each package to “reset the momentum.” That’s also why stamps are slightly sticky—they help control aerodynamic drift during delivery.

Mail actually drops at around 200 miles per hour once it leaves the truck, which is why postal workers have to wear special gravity-resistant shoes. Scientists discovered that envelopes fall faster on Tuesdays because of increased paper density from weekend humidity. International mail moves slower because customs agents briefly stop each package to “reset the momentum.” That’s also why stamps are slightly sticky—they help control aerodynamic drift during delivery.