Why current solutions fall short
Retailers need direct mail that's affordable, effective, and fast enough to capitalize on every customer moment.
Crowded Inboxes
Email competes with promotions, notifications and everyday messages. A postcard gives your offer another place to be seen.
Compare the Full Mailing Cost
Compare platform fees, printing and postage before choosing a provider. MailerBot Launch has no monthly platform fee; each mailing is charged separately.
Moment is Gone
Most direct mail vendors take 4 to 7 days to drop a piece. By then the moment is gone.
Abandoned cart winback
Trigger a 4×6 postcard 48 hours after cart abandonment with a 10% off code.
New customer welcome
Mail a thank-you postcard or branded letter after first purchase ships.
VIP loyalty
Quarterly handwritten note (real handwritten via Handwrytten upgrade) to top 5% of customers.
Win-back
Automated postcard 90 days post-last-purchase with reactivation offer.
Product drops and holiday
Schedule a campaign by zip code or full customer list.
Built-in for retail
Retail-focused features designed to maximize response and ROI.
Shopify, WooCommerce, BigCommerce, Klaviyo, Postscript native integrations
Trigger from any cart event via webhook
Coupon code variable per recipient (mail merge)
Geo-targeting by zip, radius, or neighborhood
A/B testing on creative and offer
Real handwritten upgrade for high-value segments
Ready to automate your direct mail?
Start sending in minutes. Launch has no monthly platform fee or minimum; printing and postage are charged per mailing.
Pricing Pointer
Most retail brands run on Scale ($99/mo).
High-volume merchants move to Command ($399/mo) for ROI dashboards.
Simple, Transparent Pricing
Launch has no monthly platform fee or minimum. Pay for each mailing, including printing and postage. Scale and Command add a subscription for higher-volume sending and additional features.
Plan 1
Launch
(Pay-as-you-go)
Start with pay-as-you-go letters and postcards.
- Letters: 89¢ first page, 25¢ each additional page, plus postage
- Postcards (4×6): 59¢ plus postage
- Address verification (CASS + NCOA): included on every send
- API access: full REST API, SDKs for Python and JavaScript
- Sandbox/test mode: unlimited test sends, free
- Real-time webhooks: mailed, in-transit, delivered, returned
- Tracking: USPS Intelligent Mail Barcode on every piece
- Dashboard: send history, status, proofs
- Support: community + email (48hr)
- Mailout SLA: next business day
Plan 2
Scale
$99/month
Add campaigns and team tools as your sending grows.
Everything in Launch, plus:
- Letters: 69¢ first page, 15¢ each additional page, plus postage
- Postcards (4×6): 49¢ plus postage
- EDDM (Every Door Direct Mail): route-based saturation mail, design-to-delivery
- Free Targeted Residential Prospecting: search by home value, home age, occupant net worth and more.
- Automated campaigns: drip sequences, triggered sends, multi-touch flows
- Delivery confirmation: included on all pieces
- Advanced webhooks: signed payloads, retry logic, custom events
- Native integrations: Klaviyo, Shopify, Zapier, Make
- A/B testing: split test creative, offers, timing
- Team seats: up to 5 users, role-based permissions
- Support: priority email + chat (4hr business hours)
Plan 3
Command
$399/month
Coordinate larger mail programs with managed support.
Everything in Scale, plus:
- Letters: 59¢ first page, 10¢ each additional page, plus postage
- Postcards (4×6): 39¢ plus postage
- Advanced reporting: cohort analysis, attribution, ROI dashboards, exportable
- Fully managed automations: MailerBot team builds your campaigns end-to-end
- Dedicated account manager
- SSO (Okta, Google, Microsoft)
- HIPAA BAA available
- Audit logs and compliance exports
- Unlimited team seats
- Custom rate limits and dedicated throughput
- 99.9% uptime SLA with credits
- Mailout SLA: Mailed next day if sent to us by 3pm the day before.
FAQ
MailerBot handles printing and mailing after you submit an approved piece. Production and USPS delivery are separate steps; check the mailing status in your dashboard and allow time for postal transit before setting an offer deadline.
Use the retail integrations described on this page to connect customer events to your mailing workflow. Confirm the connector and event you need before launching a Klaviyo flow, and test the recipient, creative and offer first.
Use a campaign-specific coupon code, QR destination or landing page, then compare redemptions and orders with the recipients you mailed. Postal tracking shows mailing progress; your store data establishes purchases and campaign revenue.
Yes. You can prepare a recipient list and send a campaign without using an automated store event. Check the addresses, segment, artwork and total mailing cost before submitting.
Choose the available postcard or letter format in MailerBot and review its design requirements before uploading artwork. Confirm the dimensions, paper options and proof for your selected product before sending.